My idle thoughts on tech startups
Introducing Growth Guides – Practical Help for the Seed Stage
We’re launching a series of platform initiatives here at NextView in 2014. Today we’re pleased to announce the first in a series of Growth Guides.
What’s a Growth Guide? Well our focus here at NextView is helping exceptional seed stage companies get things off to the best possible start. Simply put these Growth Guides are a step-by-step playbook which cover a specific need that seed stage companies may face in their first 12-24 months. They include practical time-saving advice as well as Q&A with founders on how they’ve tackled these issues, making them a useful read for both execs and individual contributors.
Our first Growth Guide covers Content Marketing for Startups. While all of us here at NextView contribute to these efforts, the driving force behind this guide is Jay Acunzo, NextView’s Director of Platform, and an experienced marketer from his time at Hubspot, Google, and Daily Break. This growth guide draws upon not only our collective experience but also what we’ve learned from running workshops and talking with a range of startups across stage and industry. Our goal is for these Growth Guides to be useful not only to the startups we invest in here at NextView, but for the broader startup community.
We’re excited to be able to bring these Growth Guides to the seed stage ecosystem. So stay tuned because in coming months we’ll be developing Growth Guides that cover a range of issues from product to sales to engineering.