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Objective Logistics & Keeping Things in Perspective

NextView’s most recent investment was announced last week, and we’re excited to be investors in Objective Logistics.

Objective Logistics is taking a pretty sexy approach to a less than sexy, yet massive problem… namely how do you optimize the scheduling of service industry workforces.  Objective Logistics has created a game layer on top of very sophisticated scheduling algorithms which increase revenue, save time, and improve customer and staff satisfaction.  Part lives in the cloud and part is embedded in point of sale (POS) software systems.  The company is starting the revolution in the restaurant industry (there are roughly 1 million in the US), but this same opportunity exists in retail, hospitality, and possibly even healthcare.

Objective Logistics just closed a $1.5M seed round from NextView, Atlas Venture, and Google Ventures, and angel investors.  There’re lots of reasons why we’re pleased to be involved, from the market opportunity and product and beyond, but of course team is central for all startup investments.

While raising a new round of funding is a big accomplishment, as many others have pointed out it gives you a shot on goal… it’s not the ultimate victory.  Objective Logistics co-founders Philip Beauregard and Matt Grace sent out this illustration immediately after the round was announced which I think keeps this in perspective nicely.

OBJL has made it to base camp so we can eventually take a shot at summitting… but we’re not yet breathing the rarefied air at the top.  This team knows the really hard work lies ahead and remains totally focused on that.  We’re psyched to help in whatever small ways we can.

Lee Hower

I’m an investor, entrepreneur, and helper of technology startups. I’m currently a General Partner of NextView Ventures, which focuses on seed stage internet-enabled businesses. I co-founded NextView in 2010 with my partners Rob Go and David Beisel. I started in the VC business as a Principal at Point Judith Capital, an early-stage firm. I joined PJC in 2005 and served as a Principal at the firm through early 2010. During this time I co-led investments in FanIQ, Sittercity, and Multiply and sourced investments in Music Nation and NABsys. Prior to becoming a VC, I was a startup guy myself. I was part of the founding team of LinkedIn, and served as Director of Corporate Development from the company’s inception through our early growth phases. Before that I was an early employee at PayPal, and worked in product management and corporate development roles through the company’s IPO in 2002 and subsequent sale to eBay later that year. I went to college at UPenn and received degrees from both the School of Engineering and Wharton School of Business.